Dual MBA
Master in Strategic Marketing is a cutting-edge online degree programme that explores the ever-evolving area of international marketing management. Modern marketers have more communication channels and marketing tools at their disposal than ever before, so an up-to-date knowledge of the modern marketing environment is an essential requirement in the current business climate.
Master in Strategic Marketing Online programme is made up of two parts:
- 3 core modules and 3 elective modules (15 ECTS credits each)
- Integrative Research and Consultancy Project (30 ECTS credits)
Part 1
You can choose an accelerated mode of study for any of the core or elective modules (12-15 months) – or the standard mode (completion between 1 and 3 years). The accelerated option consists of 8 weeks of study for each module, with the formative assessment in the eighth week of study. Alternatively, the standard mode can be completed over 12 weeks for each module, with the formative assessment in the last week.
Part 2
After completing the core and elective modules, you will move on to the Integrative Research and Consultancy Project. This will take 20 weeks to complete with a number of formative assessments throughout. The research proposal will be concluded in the fifth week and will count as 20% of the final grade, while the dissertation will represent 80% of your final grade. This will be completed at the end of the 20 weeks, and a senior member of the academic staff will act as your supervisor and provide guidance throughout the project.
